1. ʻO ke kāwele nui e hoʻomaʻemaʻe i ke kino, ʻae ʻia ka nui maʻamau.
2. Blue a me keʻokeʻo kaha, alani a me keʻokeʻo kaha 'ē aʻe, maʻamau waihoʻoluʻu ua 'ae 'ia.
3. ʻO 100% kiʻekiʻe kiʻekiʻe ka pulupulu e ʻoluʻolu i kā mākou kāwele i kou ʻili ma hope o ke kahakai, loko a ʻauʻau paha.
4. ʻO ka 100% pulupulu terry puka lou ma nā ʻaoʻao ʻelua o ke kāwele e hana i kēia i kahi lole lōʻihi lōʻihi, maloʻo wikiwiki loa.ʻO ka pulupulu kūlana kiʻekiʻe e hōʻoiaʻiʻo i ka hōʻoluʻolu maikaʻi loa, absorbency, durability.
5. Holoi ka mīkini i nā kāwele i ka wai mehana me ka ho'ohana 'ana i ka mea holoi ma'ema'e a malo'o ma kahi ha'aha'a;paipai ʻia e hoʻomaloʻo koke.